CENTURY 21 Ocean Celebrates Rebranding Campaign in Brevard County Community, Inspires Real Estate Co
For more than almost 4 years, the real estate sales affiliates of CENTURY 21 Ocean have provided home-buyers and sellers in the Brevard County community with services that have helped them to make informed real estate decisions as representatives of the celebrated CENTURY 21® System. Today, CENTURY 21 Ocean has unveiled a brand new look, as part of a complete overhaul of one of real estate’s most recognizable icons, the iconic CENTURY 21 brand, by its franchisor Century 21 Real Estate. The new brand identity brings to life the brand’s new mission:
To defy mediocrity and deliver extraordinary experiences.
"Since CENTURY 21 Ocean joined the CENTURY 21 System, we have established a solid and successful real estate company in the Cocoa Beach area with a reputation for the highest quality customer service," said Barbara Schluraff, broker/owner of CENTURY 21 Ocean. "With this re-brand, we are not just introducing a new, fresh logo, but reinvigorating our company with the aim to be relentless and instilling confidence in our sales associates to serve the Cocoa Beach area better than they ever have before. The new look will allow CENTURY 21 Ocean to shine a new, and cultivate existing relationships while building new ones with home-buyers and sellers in the Brevard County area.”
The new CENTURY 21 brand was developed around the disconnect between the investment people make in buying or selling a home and the perceived value they receive from finding the right real estate agent who fits their needs. This campaign is launching with a new visual identity, TV, digital, social and print components, plus an integrated cross-channel media partnership with ESPN.
"This is just the beginning of the bold ambitions we have for challenging existing conventions in real estate relationships and to progress the industry in ways that favor the consumer, yet directly help our agents and brokers break through the clutter and noise and win in the markets they operate in," said Cara Whitley, chief marketing officer, Century 21 Real Estate. "Our re-branding campaign is more than a logo; it is recognizing that every affiliated broker and agent have their own way of doing things that work for them, and providing a clean and clear stage for their individual personalities and unique stories to be told."
As part of the brand campaign, Century 21 Real Estate introduced a sophisticated new logo. The logo features a refreshed color palette that stays true to its iconic gold and black scheme, while also embracing new graphics. By eliminating the complexity and dated iconography, the new identity gives CENTURY 21 Ocean as well as all CENTURY 21 System members a clear stage for their unique personalities and styles to shine through, while still providing a simple and timeless "gold standard" seal of approval. Additionally, the new logo enables the brand to project a modern view that makes it relevant to consumers buying other properties, such as apartments or commercial spaces.
The brand introduced the new campaign with a 30-second TV spot, "Don’t Settle for Average (Unless You’re in The Market For It)." The creative profiles a facetious young boy boasting about the characteristics of his home, only for viewers to find out it’s not in fact his, because his family was never shown the place. The spot positions the CENTURY 21 brand as a solution for the 70 percent of homeowners who settle for the first real estate agent they find.
CENTURY 21 Ocean, located at 4333 N Atlantic Ave, Cocoa Beach, offers full-service real estate capabilities, specializing in Residential and Luxury sales in Cocoa Beach and the surrounding area.
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